List of tennis players’ sponsors

Who sponsors whom in the world of tennis?

Last updated: September 2020.

Men’s tennis sponsors

PlayerClothesShoesRacketWatchOther
Novak DjokovicLacosteAsicsHeadSeikoJacob’s Creek, ANZ, Ultimate Software
Rafael NadalNikeNikeBabolatRichard MilleKia Motors, Banco Santander, Telefonica, Tommy Hilfiger, Mueller Sports Medicine
Dominic ThiemAdidasAdidasBabolatRolexRed Bull, Bank Austria, Duravit
Roger FedererUniqloOnWilsonRolexMercedes Benz, Credit Suisse, Jura Elektroapparate, Moët & Chandon, Barilla, Lindt, NetJets, Sunrise, Rimowa
Daniil MedvedevLacosteNikeTecnifibreBovetBMW, Tinkoff
Stefanos TsitsipasAdidasAdidasWilsonRolex
Alexander ZverevAdidasAdidasHeadRichard MillePeugeot, Z Zegna
Matteo BerrettiniLotto SportsLotto SportsHeadCapri WatchPeugeot, Colavita
Gael MonfilsAsicsAsicsWilsonRokit, eToro, Maui Jim
Roberto Bautista AgutLacosteMizunoWilsonTurismo de Castellon, Forward FWU Life Insurance
David GoffinAsicsAsicsWilsonPiagetMercedes Benz, AA Drinks, Setteo
Andrey RublevNikeNikeWilson
Fabio FogniniEA7 Emporio ArmaniAsicsBabolatEmporio Armani
Denis ShapovalovNikeNikeYonexTag HeuerBioSteel
Diego SchwartzmanFilaFilaHeadVoltaren Gel, Peugeot
Karen KhachanovNikeNikeHeadRolexMercedes Benz
Stan WawrinkaYonexYonexYonexAudemars PiguetRokit, FROMM Packing Systems
Pablo Carreno BustaJoma SportsJoma SportsWilsonBovet 1822
Milos RaonicNew BalanceNew BalanceWilsonRolexAviva, Jaguar
Felix Auger-AliassimeNikeNikeBabolat

Women’s tennis sponsors

PlayerClothesShoesRacketWatchOther
Ashleigh BartyFilaFilaHeadRadoVegemite, Kayo Sports
Simona HalepNikeNikeWilsonHublotMercedes-Benz
Naomi OsakaNikeNikeYonexCitizenNissan, Shiseido
Karolína PlíškováFilaFilaBabolatHublot 
Sofia KeninFilaFilaBabolat  
Elina SvitolinaNikeNikeWilson  
Bianca AndreescuNikeNikeHeadRolexBMW
Kiki BertensFilaFilaWilson Peugeot
Serena WilliamsNikeNikeWilsonAudemars PiguetAston Martin, Gatorade, Pepsi, IBM
Belinda BencicNikeNikeYonex  
Petra KvitováNikeNikeWilsonTAG Heuer 
Aryna SabalenkaNikeNikeWilson
Johanna KontaEllesseAsicsBabolatBreitlingJaguar
Victoria AzarenkaNikeNike Citizen 
Madison KeysNikeNikeWilson 
Petra Martić  AsicsWilson  
Garbiñe MuguruzaAdidasAdidasBabolatRolexEvian
Elena RybakinaAdidasAdidasYonex  
Markéta VondroušováNikeNikeYonex
Elise MertensLottoLottoHead

The world of sports sponsorships is a multi-million dollar business.

Players endorsing or even just being seen wearing or using a sponsor’s brand, equipment meaning that company can be elevated to global fame.

The above tables show some interesting trends. The variety of sponsors in the men’s game seems plentiful with eleven different clothing sponsors sharing the list of 20 top men’s players featured.

Whereas in the women’s game two sponsors (Fila and Nike) dominate. Just five players from the list of 20 are not clothing sponsored by one of those big two – showing those two firm’s support for the women’s game but also perhaps a lack of competition.

Things are a little more diverse in the world of rackets. Main players Wilson dominate, with eight of the top men and eight top women using their rackets. Only Head (five men and three women) and Babolat (four men, four women) coming close. Yonex are the ‘up and comers’ in this market with six (two men, four women).

The world of sports sponsors changes fast – so if you have any corrections or spot any omissions do get in touch!

Men vs. women – how the sponsors change

This visualisation shows how the top 20 male players and their racket sponsors compare against the top 20 female players.

Just five different manufacturers cover all 40 players from both rankings.

Wilson‘s dominance is clear to see, providing rackets for eight of the top 20 men and eight of the top 20 women too.

Head and Babolat are the only real competitors, though Yonex have a real foothold in the women’s game too.

This ‘graph race’ compares the shoe sponsors across the men’s and women’s game.

There is far more variety here with ten different brands represented – at least, in the men’s game.

For those wondering who On are, they are Roger Federer’s latest sponsors, after he moved away from the big name brands.

In the men’s game Asics, Nike and Adidas carve up the majority of the top players.

Nike dominate the women’s tennis shoe game, with more than half of the top 20 players wearing their footwear.

Fila have just one male player but four of the top women.

In the men’s game ten companies share the top 20 players among them, with just half as many brands worn by the top 20 women.