List of tennis players’ sponsors
Who sponsors whom in the world of tennis?
Last updated: June 2023.
Men’s tennis sponsors
| Player | Clothes | Shoes | Racket | Watch | Other |
|---|---|---|---|---|---|
| Novak Djokovic | Lacoste | Asics | Head | Seiko | Jacob’s Creek, ANZ, Ultimate Software, Waterdrop |
| Rafael Nadal | Nike | Nike | Babolat | Richard Mille | Kia Motors, Banco Santander, Telefonica, Tommy Hilfiger, Mueller Sports Medicine |
| Dominic Thiem | Adidas | Adidas | Babolat | Rolex | Red Bull, Bank Austria, Duravit |
| Roger Federer | Uniqlo | On | Wilson | Rolex | Mercedes Benz, Credit Suisse, Jura Elektroapparate, Moët & Chandon, Barilla, Lindt, NetJets, Sunrise, Rimowa |
| Daniil Medvedev | Lacoste | Nike | Tecnifibre | Bovet | BMW, Tinkoff |
| Stefanos Tsitsipas | Adidas | Adidas | Wilson | Rolex | |
| Alexander Zverev | Adidas | Adidas | Head | Richard Mille | Peugeot, Z Zegna |
| Matteo Berrettini | Lotto Sports | Lotto Sports | Head | Capri Watch | Peugeot, Colavita |
| Gael Monfils | Asics | Asics | Wilson | Rokit, eToro, Maui Jim | |
| Roberto Bautista Agut | Lacoste | Mizuno | Wilson | Turismo de Castellon, Forward FWU Life Insurance | |
| David Goffin | Asics | Asics | Wilson | Piaget | Mercedes Benz, AA Drinks, Setteo |
| Andrey Rublev | Rublo | Rublo | Head | Bulgari | |
| Fabio Fognini | EA7 Emporio Armani | K-Swiss | Babolat | Emporio Armani | |
| Denis Shapovalov | Nike | Nike | Yonex | Tag Heuer | BioSteel |
| Diego Schwartzman | Fila | Fila | Head | Voltaren Gel, Peugeot | |
| Karen Khachanov | Nike | Nike | Wilson | Rolex | Mercedes Benz |
| Stan Wawrinka | Yonex | Yonex | Yonex | Audemars Piguet | Rokit, FROMM Packing Systems |
| Pablo Carreno Busta | Joma Sports | Joma Sports | Wilson | Bovet 1822 | |
| Milos Raonic | New Balance | New Balance | Wilson | Rolex | Aviva, Jaguar |
| Felix Auger-Aliassime | Adidas | Adidas | Babolat | Tag Heuer | |
| Casper Ruud | Yonex | Yonex | Yonex | ||
| Taylor Fritz | Nike | Nike | Head | ||
| Frances Tiafoe | Nike | Nike | Yonex | ||
| Jannik Sinner | Nike | Nike | Head | ||
| Cameron Norrie | K-Swiss | K-Swiss | Babolat | ||
| Holger Rune | Nike | Nike | Babolat | ||
| Carlos Alcaraz | Nike | Nike | Babolat | Rolex |
Women’s tennis sponsors
| Player | Clothes | Shoes | Racket | Watch | Other |
|---|---|---|---|---|---|
| Ashleigh Barty | Fila | Fila | Head | Rado | Vegemite, Kayo Sports |
| Simona Halep | Nike | Nike | Wilson | Hublot | Mercedes-Benz |
| Naomi Osaka | Nike | Nike | Yonex | Citizen | Nissan, Shiseido |
| Karolína Plíšková | Fila | Fila | Babolat | Hublot | |
| Sofia Kenin | Fila | Fila | Babolat | ||
| Elina Svitolina | Nike | Nike | Wilson | ||
| Bianca Andreescu | Nike | Nike | Head | Rolex | BMW |
| Kiki Bertens | Fila | Fila | Wilson | Peugeot | |
| Serena Williams | Nike | Nike | Wilson | Audemars Piguet | Aston Martin, Gatorade, Pepsi, IBM |
| Belinda Bencic | Nike | Nike | Yonex | ||
| Petra Kvitová | Nike | Nike | Wilson | TAG Heuer | |
| Aryna Sabalenka | Nike | Nike | Wilson | ||
| Johanna Konta | Ellesse | Asics | Babolat | Breitling | Jaguar |
| Victoria Azarenka | Nike | Nike | Citizen | ||
| Madison Keys | Nike | Nike | Wilson | ||
| Petra Martić | Asics | Wilson | |||
| Garbiñe Muguruza | Adidas | Adidas | Babolat | Rolex | Evian |
| Elena Rybakina | Adidas | Adidas | Yonex | ||
| Markéta Vondroušová | Nike | Nike | Yonex | ||
| Elise Mertens | Lotto | Lotto | Head | ||
| Emma Raducanu | Nike | Nike | Wilson | Tiffany & Co., Dior, Evian, British Airways, Porsche, Vodafone, HSBC |
The world of sports sponsorships is a multi-million dollar business.
Players endorsing or even just being seen wearing or using a sponsor’s brand, equipment meaning that company can be elevated to global fame.
The above tables show some interesting trends. The variety of sponsors in the men’s game seems plentiful with eleven different clothing sponsors sharing the list of 20 top men’s players featured.
Whereas in the women’s game two sponsors (Fila and Nike) dominate. Just five players from the list of 20 are not clothing sponsored by one of those big two – showing those two firm’s support for the women’s game but also perhaps a lack of competition.
Things are a little more diverse in the world of rackets. Main players Wilson dominate, with eight of the top men and eight top women using their rackets. Only Head (five men and three women) and Babolat (four men, four women) coming close. Yonex are the ‘up and comers’ in this market with six (two men, four women).
The world of sports sponsors changes fast – so if you have any corrections or spot any omissions do get in touch!
Men vs. women – how the sponsors change
This visualisation shows how the top 20 male players and their racket sponsors compare against the top 20 female players.
Just five different manufacturers cover all 40 players from both rankings.
Wilson‘s dominance is clear to see, providing rackets for eight of the top 20 men and eight of the top 20 women too.
Head and Babolat are the only real competitors, though Yonex have a real foothold in the women’s game too.
This ‘graph race’ compares the shoe sponsors across the men’s and women’s game.
There is far more variety here with ten different brands represented – at least, in the men’s game.
For those wondering who On are, they are Roger Federer’s latest sponsors, after he moved away from the big name brands.
In the men’s game Asics, Nike and Adidas carve up the majority of the top players.
Nike dominate the women’s tennis shoe game, with more than half of the top 20 players wearing their footwear.
Fila have just one male player but four of the top women.
In the men’s game ten companies share the top 20 players among them, with just half as many brands worn by the top 20 women.